Case Study Campbell Soup Ad Campaign - 2378 Words

Vincent Tonzo PHL-155 7/18/15 Dr. Brown Campbell Soup Ad Campaign â€Å"It s Amazing What Soup Can Do†, is a slogan still used by Campbell’s, the number one soup making company in the world (CAMPBELL SOUP COMPANY.). It’s also amazing that their soup has floating vegetables! In the late 1960’s they ran an advertisement campaign wanting to feature the solid ingredients in its soup. Unfortunately, the advertising group found that the solid ingredients sank to the bottom and were barely visible. All that could be seen was the broth. Then they hit upon a solution by putting marbles in the bottom of the bowl before pouring in any soup. Thus the vegetables sat nicely on the top, giving the appearance of thick and a more appetizing soup. They eventually pulled the advertisement campaign when they received complaints from the Federal Trade Commission for false advertisements. I will discuss the morality of this situation by applying six ethics theories taught in this class: Utilitarianism, Kantian Ethics, Natural Law Theory, Virt ue Ethics, Care Ethics and Symphonology. Utilitarianism the first theory known as the principle of utility revolves around the idea of the greatest good (happiness) for the greatest number. What this is saying is if we have to sacrifice something small in order to gain something greater then we should do it. With that said this theory is a consequentialist theory giving a greater focus on the results or consequences of our actions rather than the motivationShow MoreRelatedEssay on How Craft Changed Oreo Marketing Strategy in China3408 Words   |  14 PagesHow Kraft Changed the Oreo and Its Global Marketing Strategy for Success in China Gale Business Insights: Global Case Study Collection Learning Objectives After analyzing this case study, students should be able to do the following: Explain at least three benefits of market research in product development for international and emerging markets Identify traditional and nontraditional strategies for increasing revenue through entering new global markets Appreciate the effect of culturalRead MoreCelebrity Endorsement3156 Words   |  13 Pagesthinks they are that way. One must also build the brand not on a transient celebrity but an enduring one. ( Strategic Brand Management 2003). Why do companies use celebrity endorsements? 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